Marketing
Brand consistency across web, paid ads, and social
A practical system so landing pages, creatives, and organic posts feel like one company.
Inconsistent messaging erodes trust: the ad promises one thing, the landing page another, and social channels sound like a different brand voice. You do not need a fifty-page guideline on day one—you need a few non-negotiables and templates teams actually use.
Define the spine
Write a one-page positioning note: who you serve, the problem, the outcome, proof, and words to avoid. Pull hero copy variants from that spine so paid and organic teams are not inventing positioning in isolation.
Creative templates
- Ad aspect ratios and safe zones pre-built in Figma or Canva.
- Landing page sections that mirror ad headlines for message match.
- UTM conventions so reporting ties creative to on-site behavior.
Review rhythm
Monthly, spot-check live ads against landing pages and social bios. Quarterly, retire outdated screenshots and offers. Brand drift is incremental; calendars beat heroics.
Empower fast channels with guardrails, not gatekeepers—pre-approved snippets, color tokens, and logo packs reduce “just this once” off-brand exports.